![]() Together, we’ll explore the stats behind the listening phenomenon, the tools at a podcaster’s disposal to maximise their impact – and of course, sage advice from Paul, Dan and Lu along the way. So how can a comedy podcast tap into its commercial potential with a sense of authenticity that draws in audiences? In this panel discussion, Global’s Head of Comedy Podcasts Chris Lander dives into brand new research into audience attitudes to comedy podcasts (and advertisers). ![]() It's clear that comedy podcasts can win the hearts of listeners. He joins Global’s podcasting royalty Paul Chowdhry with his hilarious PudCast and Luisa Zissman, who consistently reaches comedy heights with LuAnna – the podcast that’s regularly landing in the top 10 every week. Amazon didn’t disclose the purchase price, but a. Amazon disclosed in early 2019 that it was expecting to spend more than $7 billion on original content that year and, a few months later, it bought a part of sports broadcaster Yes Network together with an investor consortium.What can a comedy podcast expect from its audiences and potential brand partners? Dan Schreiber has just started a new podcast with Global: We Can Be Weirdos. said it has agreed to acquire podcast producer Wondery, the online retail giant’s latest move to beef up its audio offerings. The online retail giant has been investing heavily in recent years to expand the division. The Wondery acquisition could help accelerate Amazon’s growth plans for its entertainment business, which operates in multiple markets spanning music, audio books and video. ![]() Apple was in September reported to have acquired Scout FM, a podcast aggregation and recommendation service, while Spotify bought podcast studio Gimlet in 2019. However, the company stressed in a statement that “nothing will change for listeners, and they’ll continue to be able to access Wondery podcasts through a variety of providers.”Īmazon’s top rivals in the music streaming segment have also used acquisitions to help them more effectively target the podcast market. The latter business is said to account for about three-quarters of the startup’s revenue.Īmazon plans to integrate Wondery into its Amazon Music subscription-based music streaming service. According to the Journal, Wondery was expecting to generate about $40 million in sales this year from a combination of podcast licensing fees and advertising. Follow Stolen Hearts on Amazon Music of wherever you get your podcasts. The acquisition will buy Amazon not only Wondery’s sizable listener base but also a new revenue stream for its entertainment business. On Wonderys new weekly series, join co-hosts Scaachi Koul and Sarah Hagi as. The podcast is hosted and reported by Laura Beil and. The startup has published a series of hit podcasts spanning multiple genres, one of which was turned into a series by the Bravo television network. Wondery touted to be the last independent podcast maker with a healthy revenue stream and sizeable audience under its belt launched a premium tier of its service earlier this year. Death is a podcast produced by Wondery that focuses on egregious cases of medical malpractice. Wondery, based in Los Angeles, launched in 2016 with backing from Disney Co. Amazon in Exclusive Talks to Buy Podcast Studio Wondery, Wall Street Journal Reports Pharrell Launches Black Ambition Incubator. and Sony Corp.’s music publishing arm also expressed interest in Wondery, which may explain why its valuation rose so sharply during the acquisition talks. Co-creator of The Inquiry (winner of the British Podcast Awards in the current affairs. An earlier Bloomberg report indicated that Apple Inc. Wondery, an Amazon Compan圜ardiff University / Prifysgol Caerdydd. But the Wall Street Journal reported recently that Wondery was valued at north of $300 million during the acquisition talks, more than triple the valuation the startup is said to have received after its most recent funding round. Death, American History Tellers, Business Wars, Hollywood & Crime and Gladiator. Launched in 2016and made famous through its emotionally immersive podcastsWondery became the fastest network to join the Top 10 rankings by Podtrac, propelled by hit programs such as Dirty John, Dr. The deal will strengthen Amazon’s entertainment business, in which the online retail giant has invested billions of dollars in recent years to win more subscribers.Īmazon didn’t say how much it’s paying for Wondery. Wondery is among the largest podcast publishers in the U.S. today said that it has signed a deal to buy Wondery Inc., a venture-backed podcast startup with a reported audience of 20 million monthly listeners. today said that it has signed a deal to buy Wondery Inc., a venture-backed podcast startup with a reported audience of 20 million monthly listeners.
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